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  • VUCA environment

VUCA environment

26 Aug

Making Your Strategy More Agile? Consider These Risks

  • In Strategy
Making Your Strategy More Agile? Consider These Risks - It is frequently argued that strategy’s holy grail—the pursuit of sustained competitive advantage—is futile in today’s volatile, uncertain, complex and ambiguous (VUCA) world. Instead, so the argument goes, organisations should focus on agile strategy, thereby realising a dynamic and continuous stream of short-term advantages. But is...
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